Starting Oct. 1, Cape Fear Valley Health will begin the rollout of the new rebranding of Harnett Health facilities, the last step in the process that began in 2021, when Harnett Health joined Cape Fear Valley Health. Names and signage across all Harnett Health facilities will be changed to reflect the Cape Fear Valley Health brand.
“The exceptional care our patients in Harnett County receive remains our top priority, and we are proud to continue delivering it with the same dedicated team of professionals they know and trust,” said Cape Fear Valley Health CEO Michael Nagowski. “What’s changing is the continued expansion and enhancement of services in Harnett County under the Cape Fear Valley Health brand, as well as facility names, as the Cape Fear Valley brand replaces all the older Harnett Health signage and names.”
This change is expected to roll out throughout the month of October, as signage is installed. Each individual location’s name change will be formalized once the location’s external signage is installed. Patients will also see the facility names changing on billing and appointment messaging, as well as other health forms and documents.
“In almost all the cases, the names are nearly the same as they were before, now they’ll just say ‘Cape Fear Valley Health’ instead of ‘Harnett Health,’ said Harnett Health President Cory Hess. “Our employees and internal systems like Epic have already joined under Cape Fear Valley’s naming and branding, so we’re excited to finalize this process.”
Harnett Health was previously partnered with Cape Fear Valley under a management agreement for seven years before officially joining the health system in 2021. The partnership allowed Harnett Health to stabilize operations, expand services, and streamline operations and technology.
Since joining in 2021, Cape Fear Valley Health has expanded care with new clinics for Family Medicine, Internal Medicine, Heart and Vascular, Neurology and Orthopedic services, and the new Cape Fear Valley Health Pavilion Lillington. The Pavilion will include the new Cape Fear Valley Cancer Center – Lillington as well as tentative plans for the facility also include specialists such as Orthopedics/Podiatry; Ear, Nose, Throat/Allergy/Audiology; a surgical clinic, Neurology; Cardiology and Rheumatology.
Below is a list of all the name changes that will occur as part of this rebranding. Several clinics that have opened recently in Harnett County already have “Cape Fear Valley” in their name and are not listed here.
CURRENT NAME, NEW NAME
Betsy Johnson Regional Hospital, Cape Fear Valley Betsy Johnson Hospital
Central Harnett Hospital, Cape Fear Valley Central Harnett Hospital
Angier Medical Services, Cape Fear Valley Primary Care – Angier
Buffalo Lakes Medical Services, Cape Fear Valley Primary Care – Buffalo Lakes
Cancer Center at Central Harnett Hospital, Cape Fear Valley Cancer Center – Lillington
Cape Fear Valley-Harnett Surgical Associates, Cape Fear Valley General Surgery – Dunn
CFV Primary Care- Dunn Erwin Medical, Cape Fear Valley Primary Care – Erwin
Coats Medical Services, Cape Fear Valley Family Medicine Continuity Clinic – Coats
Dunn Medical Services, Cape Fear Valley Primary Care – Dunn
Harnett Health Ear, Nose & Throat, Cape Fear Valley Ear, Nose & Throat – Lillington
Harnett Health Heart & Vascular Specialist (Lillington), Cape Fear Valley Heart & Vascular Specialists – Lillington
Harnett Health Heart & Vascular Specialist (Dunn), Cape Fear Valley Heart & Vascular Specialists – Dunn
Harnett Health Internal Medicine, Cape Fear Valley Internal Medicine Continuity Clinic – Erwin
Harnett Health Neurology, Cape Fear Valley Neurology – Lillington
Harnett Health Orthopedics and Sports Medicine, Cape Fear Valley Orthopedics & Sports Medicine – Lillington
Harnett Health Orthopedics and Sports Medicine (Dunn), Cape Fear Valley Orthopedics & Sports Medicine – Dunn
Harnett OBGYN, Cape Fear Valley OB/GYN – Dunn
Lillington Medical Services, Cape Fear Valley Primary Care – Lillington
Premiere Pediatrics (Dunn), Cape Fear Valley Pediatric Care – Dunn
Premiere Pediatrics (Lillington), Cape Fear Valley Pediatric Care – Lillington
Harnett Health Wound Care Center, Cape Fear Valley Wound Care Center – Dunn
Harnett Health Rheumatology, Cape Fear Valley Rheumatology – Lillington
Harnett Health Breast Care Center, Cape Fear Valley Breast Care Center – Dunn
Harnett Health Lillington Rehabilitation, Cape Fear Valley Rehabilitation Center – Lillington
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